Aprendin

Project Overview

This is a final project for the Industrial Design Bachelors. Each student chooses a theme to tackle and an advisor. At the end we have to present to a board of three teachers. They will decide over your final grade.

Priority Issue

I've identified through my own experience (and later through the discovery phase), that Brazilians, in general, do not master basic concepts of financial management. At a time of crisis, this shortage significantly contributes to greater citizen indebtedness and an imbalance in the economy.

The Target Audience

Initially, a survey was conducted focused on university students, to understand how was their relationship with money and how they manage their finances. Young people who are entering the labor market and starting their financial lives showed in my research as a group especially sensitive to the problem of lack of financial education.

Benchmarking

Analyzing the existing solutions in the market, I could conclude that many tools helped in financial management, but that they would only be useful for people who already had the education and habit of managing their expenses. It was clear that a gap to be explored was precisely the lack of financial education.

Prototyping

The challenge of this project was to teach young adults the basics of financial management in a fun and engaging way. Game techniques (gamification) combined with technical knowledge of basic finance were inserted in its mechanics and at the center of the experience.

Conclusion(?)

The challenge of researching a problem in-depth, generating empathy with the user, and designing a proposal for a digital solution to the problem, was very gratifying and opened my mind to a path of professional performance that I have been focusing on since then.