Voltz Motors - Product Customization UX

Product Overview

The "Commerce" team was in charge of the Voltz Motors online store, which offers a product configuration website where customers can customize their own personalized electric motorcycle.

Priority Issue

The overall amount of online purchases that were completed fell short of the sales team's expectations, and prior user feedback indicated that the shopping page's poor user experience contributed to this.

Introduction

As a Product Designer at Voltz Motors, I had the honor of working with a terrific team of experts on the Commerce team who were all committed to giving our consumers the finest e-commerce experience possible.

Objectives

Enhancing the product customizing experience, which fell short of our high expectations, especially on mobile devices, was one of our primary objectives.

Testing a hypothesis

Together, we discussed our research, came up with a new color selector that was mobile-friendly, improved the UX authoring, and produced customization elements that demonstrated performance and cost variations.

Development / Design alignment

To ensure the viability of the suggested design solutions, we had to address a number of development restrictions throughout the project.

Enhancing customer happiness

The initiative had a major influence on the company's e-commerce experience, which enhanced customer engagement and happiness.

Key Takeaways

Ultimately, we all learned a lot from working on this project. It gave us insightful advice on the value of user research and testing, designing for mobile platforms, and working with cross-functional teams.